Nordic Naturals Products

Why Nordic Naturals

Why do so many Medical Professionals and Research Institutions choose
Nordic Naturals Fish Oil and Fish Oil Blends?

Standards Comparison Chart
Anyone can say that they produce superior omega-3 fish oil. Not everyone can prove it. The only objective proof of fish oil purity is third-party analysis that verifies adherence to strict standards.
Many leading organizations and experts have set purity standards for natural products. Nordic Naturals meets every one. See the attached chart for proof.

Download Standards Comparison Chart

Standards are set to protect consumers
Governmental fish oil quality standards do not exist in the United States. To ensure consistent quality, Nordic Naturals adheres to and exceeds the stringent European Pharmacopoeia Standard (EPS) as well as the voluntary standards set by the Council for Responsible Nutrition (CRN) and the Global Organization for EPA and DHA Omega–3 (GOED) for all of our oils. These standards guarantee quality products by setting maximum allowances on peroxides, heavy metals, dioxins, and PCBs.

International Quality Standards:

Heavy Metals
All oils used in Nordic Naturals products showed no detectable heavy metals when tested down to the Global Organization for EPA and DHA Omega–3 (GOED) and Council for Responsible Nutrition (CRN) standard of 0.1ppm

Nordic Naturals Products: Test Results

Dioxins
All oils used in Nordic Naturals products show no detectable dioxins or furans when tested down to 2.0 ppt. Analysis is based on the toxicity equivalent testing methodology established by the World Health Organization (WHO).

PCBs
All oils used in Nordic Naturals products show no detectable dioxin–like PCBs when tested down to 1.0 ppt. The Global Organization for EPA and DHA Omega–3 (GOED) limit for dioxin–like PCBs is 3.0 ppt. Analysis is based on the toxicity equivalent testing methodology established by the World Health Organization (WHO).

Nordic Naturals Products: Test Results

	California's Proposition 65 While the World Health Organization (WHO) has focused on PCBs that are harmful to human health, California Proposition 65 (Prop 65) simply focuses on total PCBs. The Prop 65 limit is established as <0.09 ppm or 90 nanograms per day. Nordic Naturals' purity surpasses all PCB standards set by Prop 65, the Global Organization for EPA and DHA Omega-3 (GOED) voluntary monograph, and recognized international standards—as documented by third-party analysis.

	Protection from fishy smell, taste, and harmful free radicals Freshness, which ensures product integrity and biological efficacy, may be the single most important quality of fish oils. Nordic Naturals' patented, oxygen–free manufacturing process maintains the freshness of fish oil used in our products, with peroxide values (indicators of freshness) well below the European Pharmacopoeia Standard limits. The lower the peroxide value, the fresher the fish oil.

	Protection from harmful environmental toxins Every batch of oil used in Nordic Naturals' products is third-party tested for environmental toxins including heavy metals, dioxins, and PCBs, ensuring that every product exceeds international quality standards and is at least 750 times purer than fish. Nordic Naturals was ranked #1 out of the top 10 fish oil brands in Norway for freshness, purity, and highest concentration.

	Unsurpassed freshness equals great-tasting fish oil The key objections to taking fish oils are taste and aftertaste. Nordic Naturals utilizes proprietary enzymatic and oxygen-free processing technologies to ensure no fishy smell, taste, or aftertaste. Our patented encapsulation process also adds natural fruit essences into both the soft gel and liquid oil for a light, fruity taste. Years of feedback from health professionals and customers alike indicates that children, teenagers, and adults of all ages enjoy the clean, light taste of Nordic Naturals fish oils.

	Selectively sourced from sustainable seas Nordic Naturals starts with the best raw material available. Our meticulous quality control procedures begin in the ocean with our careful choice of fish species that are naturally low in toxins and high in omega–3 fats. Wild–caught from some of the cleanest waters in the world, all of our products are made exclusively from four types of fish, all sustainably sourced, and none of which is endangered: Arctic cod (Skrei) from Norwegian waters; anchovies and sardines from the Southern Pacific Ocean; and salmon (Pink and Sockeye) from Alaska's Cook Inlet.

	Without chemicals or excessive heat Nordic Naturals' multi–patented manufacturing processes enable us to deliver industry–leading freshness and purity levels. We use several steps in processing our oils, from water and clay filters to molecular distillation, with no chemicals or excessive heat, all while preserving the natural constituents of the oil to the highest degree possible. A patented purification process removes any potential environmental toxins (heavy metals, dioxins, PCBs, etc.), saturated fats, and other undesirable organic compounds, leaving only the beneficial components of the fish oil (omegas 3, 5, 6, 7, 9, 11, etc.). We also utilize a proprietary nitrogen (oxygen–free) environment to achieve our leading freshness levels, and to further reduce heat requirements, thereby maintaining the integrity of the oils. Moreover, we use only natural enzymes to form triglycerides for all our high–concentrate products, and all our oils are manufactured in triglyceride form in order to best preserve the oil and enhance absorption and utilization.

	Ensuring optimal absorption The established health benefits of omega–3s are based on decades of data—much of which are based on natural triglyceride omega-3s. Whereas most concentrated fish oils on the market today are in the ethyl ester molecular form—a synthetic fat with only 18 years of history in the human diet—all Nordic Naturals formulas are produced in true triglyceride form to ensure optimal absorption and results. New research shows that the absorption advantage of the triglyceride form is significant—up to 70% more than ethyl esters.

Dyerberg J, et al. Bioavailability of marine n-3 fatty acid formulations. Prostaglandins Leukot Essent Fatty Acids 2010 Sep; 83(3):137–141.

	Driven by the latest science Nordic Naturals is a research–driven company, where processing technology and product formulations are driven by the latest scientific developments. Our dedication to innovation is grounded in scientific research guaranteed by active participation in peer–reviewed clinical studies recognized by leading experts worldwide. With a reputation for efficacy and potency, Nordic Naturals fish oils are regularly chosen by independent research institutions and universities—such as Harvard University, Columbia University, The National Institutes of Health (NIH), Stanford University, Duke University, UCLA, and the Cedars-Sinai Medical Center—with 25 published studies, including 15 clinical studies, and more than 30 in progress.

	Embracing our communities and our customers Corporate Social Responsibility (CSR) is a movement that encourages companies to embrace responsibility for the impact their activities have on customers, employees, communities and the environment. At Nordic Naturals, CSR is guided by our mission and our core values to encourage community growth and development and voluntarily eliminate harmful practices—beginning with the sustainable sourcing of our raw materials and continuing through manufacturing, employment practices, philanthropic interactions, and donation programs. To us, CSR means taking steps to proactively improve the quality of life for our employees and their families, our customers, and to preserve the health of the environment and society at large.

	Environmental stewardship and sustainable fishing practices Since our founding, Nordic Naturals has actively embraced responsibility for the impact that our activities have on the environment—in our oceans, our processing, our offices, our partnerships, and our communities. We've devoted a website to outlining the practices through which we honor this responsibility—planetnordic.com.

	Vitamin E and rosemary extract enhance the long–term freshness of our oils Nordic Naturals has spent many years researching the impact of various natural stabilizers on fish oil. Our oils' exceptional freshness ensures products with no fishy smell or taste, improved compliance, and great results.

Since our founding, Nordic Naturals has always been deeply committed to the health of our oceans. Our environmental stewardship includes:

Regulated Fishing
To prevent overfishing, 100% of our fish is sourced in compliance with the Norwegian fisheries management system, which has been a model of sustainability for over 30 years.

Bycatch Prevention
We use responsible fishing gear—including purse seine nets, sorting grids, and large meshes—to protect against bycatch of unintended species.

Habitat Protection
We use line and net fishing methods to prevent the seafloor and ecosystem damage caused by methods such as bottom trawling and dredging.

Marine Pollution Prevention
Up to 80% of marine pollution is caused by land-based sources such as runoff, sewage, and waste. Our coastal processing facilities are industry leaders in minimizing pollution and conserving resources.

Nordic Naturals uses only wild-caught, sustainably-sourced fish:

Arctic Cod (Skrei)
Sourced from the Norwegian Sea
Fishing regulations include quotas, minimum catch and net mesh sizes, fishing ground closures,
and net and line fishing methods

Pacific Sardines & Peruvian Anchovies
Sourced from the South Pacific Ocean, off the coast of Peru
A 2008 research report ranked the sustainability of the Peruvian fishery as the best in the world¹

Alaskan Pink & Sockeye Salmon
Sourced exclusively from Alaska's Cook Inlet
100% of salmon is used for human or animal consumption

		Awards & Recognition

		Trusted by medical professionals, health researchers, and consumers alike, Nordic Naturals fish oils consistently receive the highest industry recognition. We are honored to have received the following prestigious awards.

					NutrAward 2013 Nordic Omega-3 Jellies^® won the NutrAward 2013 for "Best New Finished Product" at Nutracon's 15th annual awards ceremony. Nutracon is the premier conference for ingredient and technology innovation within the health and nutrition industry. Winners were determined by a weighted vote from the expert selection committee and registered Nutracon, Engredea, and Expo West attendees. The award was based on several factors, including creative product concept, unique packaging and distinct health application.

					Delicious Living Supplement Award 2013 Delicious Living has selected two Nordic Naturals products as winners in their 2013 Supplement Awards. Products are chosen based on innovation, research, safety, purity, and efficacy. Nordic Omega-3 Jellies® won “Best Kids Health” category. Vitamin D-3 Vegan™took top honors for “Best Vegan”.

					2013 Essentials Award Taste For Life has awarded our Complete Omega-3.6.9-D their 2013 Essentials Award in the Omega-Rich Oils category. "These awards call attention to standouts in four categories essential to consumers," writes Taste For Life. Known in the industry for its unique balance of essential omegas, Complete Omega-3.6.9-D was also recognized for offering vitamin D3 for greater bioavailability.

					2012 Best of Supplements Award Nordic Naturals Ultimate Omega® Xtra wins Best of Supplements Award for 2012! Better Nutrition asked its readers, staff, and an advisory board of supplement experts to choose the "very best of the best in the world of nutritional supplements" in 16 categories. Ultimate Omega Xtra won in the Essential Fatty Acids category.

					2012 Foodie Award Nordic Naturals' Ultimate Omega® liquid has just won Clean Eating Magazine's first annual Foodie Award! After evaluating countless products on taste, in-the-mouth feel, addictiveness, ingredients, responsible packaging, and convenience, Ultimate Omega emerged as a winner in their Favorite Supplements category, proving once again that top-quality fish oil can be healthy, delicious and sustainable.

					Delicious Living Supplement Award 2012 Delicious Living magazine initiated its first-annual awards to educate consumers about companies and dietary supplements that truly stand out in terms of research-backed ingredients, innovation and sustainable business practices. After an exhaustive process in which products were assessed for safety, purity and efficacy, Ultimate Omega® Xtra was named winner in the "Best Omega 3" category.

					VITY AWARD 2011 For the fifth consecutive year, Vitamin Retailer magazine has recognized Nordic Naturals with its Vity Award, honoring the industry's best-selling products based on a nationwide survey of health food stores. Awards include: Best Essential Fatty Acid Supplement: Omega-3 Best Children's Health Supplement: Nordic Berries Best Sales and Specials: Line Drives

					2011 Taste for Life Essentials Award Taste for Life's editors awarded Nordic Berries a 2011 Essentials Award in the Children's Products category.

					2010 alive Award of Excellence—Gold Winner Children's DHA was the 2010 alive Awards gold winner in the Children's Products category. alive Magazine's alive Awards promote and recognize outstanding product innovation while enhancing the credibility of natural health products.

					Best of Supplements 2010 Better Nutrition honored Nordic Naturals Ultimate Omega-D3™ as the best supplement in the Essential Fatty Acids category

					MANUFACTURER OF THE YEAR 2010 Vitamin Retailer Magazine named Nordic Naturals the 2010 Manufacturer of the Year, in recognition of excellence in quality, leadership in science and innovation, respect for the environment, and dedication to retailers and the industry as a whole. Learn More...

					EXPORTER OF THE YEAR 2010 Commercial News USA named Nordic Naturals Exporter of the Year in the Health and Beauty category. Learn More...

					VITY AWARD 2010 Vitamin Retailers annual Vity Awards honour the industry’s best-selling products based on a nationwide survey of health food stores conducted by Vitamin Retailer magazine. Nordic Naturals has been recognized for the following awards: Specialty & Herbal Supplement Category — Best Essential Fatty Acid Supplement , Omega-3 Specialty & Herbal Supplement Category— Tied for Best Pet Health Supplement —Pet Cod Liver Oil

					TOP NOTCH AWARD 2009 Taste for Life’s editors awarded Nordic Naturals Prenatal DHA a Top-Notch Award in the Baby and Toddler Products category.

					VITY AWARD 2009 Retailers voted Nordic Naturals Omega-3 the best of the best in the supplement industry—two years in a row.

					SUPERIOR TASTE AWARD 2009 The chef- and sommelier-based International Taste and Quality Institute awarded Nordic Naturals Arctic Cod Liver Oil two stars in its annual Superior Taste Awards.

					NATURAL CHOICE AWARD 2009 Whole Foods Magazine’s annual award honoured Nordic Naturals Ultimate Omega for being voted as the best-selling supplement by natural products retailers.

					VITY AWARD 2008 In the prestigious annual Vitamin Retailer Awards, retailers voted Nordic Naturals Omega-3 the best of the best in the supplement industry.

					#1 BRAND FOR CONSUMER SATISFACTION 2008 Consumerlab.com recognized Nordic Naturals for the highest consumer satisfaction ratings of all brands considered, throughout eight different distribution channels.

					SOCIALLY RESPONSIBLE BUSINESS AWARD 2008 Granted to Nordic Naturals in recognition of demonstrated excellence in integrating social responsibility in multiple aspects of their business.

					BEST OF SUPPLEMENTS 2008 & 2009 Better Nutrition recognized Nordic Naturals Ultimate Omega two years in a row as a winner in the Essential Fatty Acids category.

					GREAT GEAR OF THE YEAR AWARD 2007 Shape You's team of sports, health, and fitness professionals recognised Nordic Naturals Ultimate Omega as a winner in the Supplements category.

					CERTIFIED GREEN BUSINESS 2007 The Monterey Bay Area Green Business Program certified Nordic Naturals as a green business for conducting business operations in an environmentally friendly manner.http://www.montereybaygreenbusiness.org/

					VITY AWARD 2007 In the prestigious annual Vitamin Retailer Awards, retailers voted Nordic Naturals Children’s DHA the best of the best in the supplement industry.

					MOST VALUABLE PRODUCTS AWARD 2007 Therapy Times recognised Nordic Naturals children’s products as having had the greatest influence on today’s therapy profession.

					KID KRITICS SEAL OF APPROVAL 2006 Nordic Naturals fish oils met the Family Food Experts’ strict ingredients standards and earned a thumbs-up from the Kid Kritics’ blind taste-testers.

					AWARD OF EXCELLENCE 2005 Alive Magazine recognized Nordic Naturals Arctic Cod Liver Oil as a best product in the Essential Fatty Acid Supplement category.

					#1 IN CONCENTRATION, FRESHNESS, PURITY 2005 The Norwegian magazine Mat og Helse (Food & Health) ranked Nordic Naturals #1 out of the top 10 fish oil brands in the Norwegian market.

					BEST TASTE AWARD 2004 & 2005 For two years in a row, Nordic Naturals fish oils were recognized as Best Tasting by the American Culinary Institute (formerly known as American Tasting Institute).

					TOP NEW PRODUCT AWARD 2003 Natural health retailers throughout America selected Nordic Naturals Omega Woman as the top new product in the Women’s Health Products category.

					PRODUCT MERIT AWARD 2003 Nutrition Business Journal of New Hope Natural Media recognized the innovation, creativity, and market penetration of Nordic Naturals products.

					GOLD MEDAL AWARD 2003 The American Culinary Institute (formerly known as American Tasting Institute) rated Nordic Naturals Arctic Cod Liver Oil as the Best Tasting Cod Liver Oil.